The Plus or Minus Seven Team

The Plus or Minus Seven team have extensive experience in transformation strategy, research and delivery from a business, data, technology and communications perspective. In addition, we draw on a wide network of partner businesses in order to create a team that bespoke for your situation and objectives.

Part of the POMS team: Stephen MoffittStephen Moffit, PhD

Director and Lead Consultant

Stephen has helped transform companies in the US, UK and Europe over the last 20 years, starting with Kaiser Permanente in San Francisco. After moving to Washington DC, he helped the DC transit authority develop their customer-facing web presence. He was responsible for implementing the first generation of dynamic web pages and integrating the customer-facing web site with back-end, real-time business systems.

Since moving to London, he worked as an independent consultant for a number of public and private sector clients while completing his PhD in intellectual property law at Birkbeck. He founded Plus or Minus Seven in 2008 in order to focus on digital transformation strategy and implementation across a number of sectors. He has published a novel, Sea of Dreams, and is working on its sequel.


Part of the POMS team: Jay VentiJay Venti, MA

Head of R&D and Technical Analysis

Jay has been a direct contributor providing analysis and R&D for both start ups and established organisations. He has been involved in developing ‘Big Data’ applications and analytical tool for the BBC and school districts around Sacramento, California.

Having been involved in and around Silicon Valley for over 15 years in various capacities, Jay have worked with stakeholders, managers, sole contributor, and users to provide enterprise solutions including architecture and execution of turnkey software packages. He has worked with Stanford Linear Accelerator and ZNet, where he was head of operations, along with a host of start ups.

He has a BA in physics from University of California, Berkeley and a masters in evolutionary archaeology from University College, London.


We work with a number of partners in order to ensure that you get the advice and support you need for your digital transformation journey.

Leap Tomorrow

Leap Tomorrow logoWe have partnered with Leap Tomorrow to deliver brand transformation. Combining Leap Tomorrow’s extensive experience in customer insight and brand experience with our digital transformation, we can help businesses realign themselves and their brand to respond to the new customer landscape.

Nimble Consulting

Nimble MobileWith Nimble Consulting, we help businesses become digital product businesses, instead of just delivering products. Based on a combined 40 years of digital product creation, we can help clients plan for, deliver and maintain sustainable, effective and valuable digital products.